In its simplest form, the product life cycle by best product management companies of Innovify, these consist of three phases:
- Develop the product
- Operate the product
- Decommission the product
Product Initiation Phase: In the Initiation Phase, Product Management, Engineering, or Operations submits a request for a new service or modification to an existing service. These requests are received and prioritized by the Program Management Office (PMO).
Feasibility Phase: The Feasibility Phase is where an idea is explored in more depth in order to determine the feasibility of engineering the requested service within the scope of the business needs. The request that has been approved during the initiation phase by the Governing Committee is evaluated at the engineering and product management level.
Design and Plan Phase: The cross-functional team documents all detail pertaining to the development of the service. While core documents, such as the Marketing Service Description, Technical Service Description, and Design Specifications, are stabilized, other groups, including Operations, QA, and Customer Care begin to specify their requirements for supporting the service.
Development Phase: The actual engineering of the service is completed. As the service is being developed, other functional groups continue preparatory work for the Testing and Introduction Phases. Much of the documentation to support Customer Care, Training, Vendors, and Clients is created during this phase. A decision gate ensures that all pieces required for testing have been completed.
The following are requirements to pass through the decision gate:
- Ready for Testing Phase from a System Integration Test perspective
- Documentation Complete
- Test Environment Complete
- Code Complete
- Vendor Requirements met
- Integration Testing & Results
Testing Phase: The majority of the Testing Phase is spent certifying the hardware and software changes involved in the service. The service will undergo a number of readiness tests in a Lab Environment. Operations also perform necessary system and network tests to ensure operational readiness prior to deployment.
Product Launch Phase: Co-ordinates the deployment of the new or modified service. As the service is enabled by Operations, the supporting organizations initiate support processes to maintain the service. Once deployed a service check is made by the Project Team and Program Management Organization to ensure that the Service is available.
Operation Phase: The longest of the phases since once a product is developed, it may be operated for quite some time before it is updated or decommissioned. The operation phase requires an organization that can manage the product, track problems and bugs, and respond to customer issues regarding the product in a timely and cost effective manner.
Decommissioning Phase: Occurs at the end of the product life cycle. While it may seem like the decommissioning phase is something that can be safely ignored since there will likely be larger problems if the product is decommissioned, the truth is that many products are taken out of service.
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